The four major types of competitive strategy are:
a. low-cost leadership; substitute products and services; customers; and suppliers.
b. low-cost leadership; product differentiation; focus on market niche; and customer and supplier intimacy.
c. new market entrants; substitute products and services; customers; and suppliers.
d. low-cost leadership; new market entrants; product differentiation; and focus on market niche.
Answer: B
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