Amazon's use of the Internet as a platform to sell books illustrates a tactical use of information services for:
a. low-cost leadership.
b. product differentiation.
c. focusing on market niche.
d. strengthening customer intimacy
Answer: A
Amazon's use of the Internet as a platform to sell books illustrates a tactical use of information services for:
a. low-cost leadership.
b. product differentiation.
c. focusing on market niche.
d. strengthening customer intimacy
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