Making judgments and taking action on the basis of narrow or personal characteristics is referred to as:
a. micromarketing.
b. macromarketing.
c. particularism.
d. prejudicial.
Answer: C
Making judgments and taking action on the basis of narrow or personal characteristics is referred to as:
a. micromarketing.
b. macromarketing.
c. particularism.
d. prejudicial.
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