As discussed in the chapter case, which of the following difficulties proved the most challenging to Wallace, Welch, and Willingham in the implementation of its new CRM system?

As discussed in the chapter case, which of the following difficulties proved the most challenging to Wallace, Welch, and Willingham in the implementation of its new CRM system?



a. User-designer communications gap
b. Management support
c. Managing the change in business process
d. User acceptance




Answer: D


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