Market research is an activity associated with the:
a. finance and accounting function.
b. human resources function.
c. manufacturing and production function.
d. sales and marketing function.
Answer: D
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ITA 202 Chapter 2
- Which of the following types of organizing the information systems function would you be most likely to find in a small company with 50 employees?
- Which of the following types of organizing the information systems function would you be most likely to find in a very large, multinational corporation?
- You have been hired by Inspiration Inc, to help improve their profit margin. Inspiration Inc. is a business communications consultancy that services many clients in different industries throughout the United States. The end products of the company are customized recommendations for the best use of a client's existing resources for improving internal communications, typically delivered via documentation in different media. The company has approximately 100 consultants, all of whom are located in their central headquarters in Chicago. What system do you recommend to improve the company's business processes and increase their profit margin?
- You have been hired by a non-profit agency to implement a system to handle their donations. Event fundraisers need to be able to quickly access a donor's information and history. The marketing department needs to be able to create customized mailing lists, in order to send different messages to different types of donors. What system(s) will best meet these needs?
- You work for a highly successful advertiser that is just about to expand nationally. Of utmost importance will be finding a way to store and disseminate their client's constantly updating branding and style guides, which include multiple image files and text documents, to all of their branches. What system will best serve these needs?
- You manage the Information Systems department at a small startup Internet advertiser. You need to set up an inexpensive system that allows customers to see real-time statistics such as views and click-throughs about their current banner ads. Which type of system will most efficiently provide a solution?
- What is the most important benefit of an enterprise application?
- The advantage of a having a centralized information services department, which operates as a separate department similar to other departments is:
- A __________ is a senior manager who oversees the use of IT in the firm.
- The principal liaison between the information systems groups and the rest of the organization is a(n):
- The use of digital technology and the Internet to execute the major business processes in the enterprise is called:
- Buying or selling goods over the Internet is called:
- What type of information system is an intranet most easily adapted to:
- Which types of systems consolidate the relevant knowledge and experience in the firm to make it available to improve business processes and management decision making?
- Which type of system would you use to determine the five suppliers with the worst record in delivering goods on time?
- Which type of system would you use to change a production schedule if a key supplier was late in delivering goods?
- Which type of system would you use to forecast the return on investment if you used new suppliers with better delivery track records?
- Which type of system would you use to determine what trends in your supplier's industry will affect your firm the most in five years?
- __________ uses a set of integrated applications to address all aspects of the customer relationship.
- __________ is the process that integrates supplier, manufacturer, distributor, and customer logistics processes.
- A(n) _______________________ collects data from various key business processes and stores the data in a single, comprehensive data repository, usable by other parts of the business.
- These systems are designed to support organization-wide process coordination and integration.
- These systems often deliver information to senior executives through a portal, which uses a Web interface to present integrated personalized business content:
- ESS are specifically designed to serve this level of the organization:
- Decision-support systems are often referred to as:
If the answers is incorrect or not given, you can answer the above question in the comment box. If the answers is incorrect or not given, you can answer the above question in the comment box.